Organizations that provide technology based products and services typically require product managers to have a fairly strong technical background. They need to translate business requirements to a technical audience (namely their engineering counterparts) and also understand the impact of choices made in development to the end product (reduced scalability, increased […]
MVP and final product vision
MVP or minimal viable product is a term used in a lot of organizations when building a new product or feature. MVP is a great way to get your product out the door quickly and into the hands of users so you can get feedback to iterate and improve the […]
Product Roadmap Strategy and the Product Adoption Curve
If you haven’t already seen the talk by Adam Nash on product planning, then I’d highly recommend giving it a watch. One of the concepts Adam touches on is the 3 buckets of focus that features fall into when developing a product roadmap, namely Metric Movers, Customer Requests and Customer […]
Market Validation
As a key driver of determining what to build or develop when it comes to launching a new product or feature, market validation helps you understand your users, target market and whether the solution you are developing solves a particular pain point. It also helps you understand what the market […]
Humanize B2B Marketing!
We have seen countless marketing campaigns and advertisements in the B2C world in the past several years with some outstanding campaigns that make you think “Wow! That’s a really good campaign or advertisement!”. Like Old Spice’s “The Man Your Man Could Smell Like” campaign in 2010 or Nike’s “Just Do […]